Regardless of whether you are a travel blogger, a business owner or simply an individual who loves connecting with people across social media, you need to start using Instagram’s relatively new Instastory feature.
Instagram are not the only ones to employ this type of feature, after the popularity of Snapchat, both Facebook and Instagram have employed similar tools. The idea is basically a running story of your day, told with photographs which expire after 24 hours. If you have an Instagram account and you haven’t started using this just yet, here is exactly why you need to get involved.
Following and Engagement
It is not just your followers who will be able to see your Instastory and if you are tagging locations and places into your story, you will expose your profile to a wide range of people. This means that investing in automatic Instagram likes and followers, either with time or money, will no longer be needed as you will be boosting your visibility on the social media site.
When you create pieces of content for your Instagram profile, you will spend a lot of time and effort into getting the shot just right. With Instastory, this is not as necessary, as it is about quick-fire visuals which keep people up to date on what you are doing in your day. This means that instead of spending the time creating 3 great pieces of content each day, you can invest your time in one, and fire shots up throughout the day to keep your followers on the hook.
Businesses and professionals understandably want to provide their followers with polished pieces of content which show off what the business is and of course, how great their products are. There is nothing wrong with this of course but what the story feature can do is to add a human touch to proceedings. Businesses for example could use the story feature to show off some behind the scenes activity or daily events that are taking place. Combine this with well finished content and you can show your followers the whole package.
Create a Buzz
If you have something exciting coming up then you can use these story nuggets to whet the appetite of your followers in anticipation of your next piece of quality content. Whether you decide to be mysterious with your story or deliver some spoken word about what is coming up, you can really get a buzz going around your announcement.
Stay Up To Date
Sometimes you simply don’t have the time to spend on creating a beautiful piece of content and in order to keep your followers up to date with what you are doing, you can use the story feature for a speedy and informative shot. Silence on Instagram is not a good idea as people may switch off, use the story to keep them engaged and keep them following.